Deion Sanders Isn't Bothered by Criticism of His Coaching Style
Through it all, Sanders has made sure to pay attention to his own health — and that’s where his new partnership with California Almonds comes into play.
“I was a person who always enjoyed almonds for the health part of it and how it kept me lean, my physical presence,” he says about the ad campaign, which will run throughout the NCAA football season. “You’ve got to understand, I’ve been through a multitude of surgeries, so to be able to recover from the exercise that I’m putting in now with strengthening my whole body and strengthening everything about myself is tremendous.”
“And just being in my prime,” he says, possibly pun intended. “I feel like this is the third phase of my life, although I’m a long way from done. It was like Prime Time. Then I went to Prime. And now it’s Coach Prime, and I love it.”